Follow The Phases, Brand Authority Agency
P.H.A.S.E.S.® Brand Authority System
Free Diagnostic · Follow The Phases

The Authority Gap Scorecard

15 quick questions. Find out how developed your Authority Flywheel™ already is, and which stage to address first.

4-7 minutes
15 questions
Referenced against UK fractional CFO/FD research
Free to access
Free Diagnostic · Follow The Phases
Find out where your Authority Flywheel™ is costing you pipeline

This scorecard is not measuring whether you're credible. It assumes the expertise is already there, and measures whether it's visible, validated and structured enough to create pipeline beyond referrals.

  • 12 scored questions across the 6 stages of your Authority Flywheel™, plus a few quick questions about your firm and how it currently wins work
  • Your Authority Score out of 48, and which of three tiers your firm currently sits in
  • A breakdown of where each stage sits for your firm, with a relevant reference point from Beyond Referrals, our research analysing 200 fractional CFO and FD profiles across the UK market
  • Your stage to address first, your secondary constraint, and one leverage priority to act on
  • Your referral exposure and a potential Authority Asset direction worth exploring next
No sign up required to start. We'll ask for your name and email at the end to send you your results.
Before You Start
About Your Firm
One Last Question
Authority Asset Direction
Your Authority Gap Score
0
out of 48
Calculating...
Your Authority Gap Report is ready.

Enter your email below and I'll send you the full report, including your biggest authority gap and recommended next step.

Please enter your first name
Please enter a valid email address
By unlocking your report you agree to receive it by email, plus practical authority-building insights for founder-owned finance firms from Follow The Phases. Unsubscribe any time.
Your Stage to Address First
When scores are close, we prioritise the earlier Flywheel stage, because an earlier-stage constraint limits what happens later.
What This Means
Your Secondary Constraint
Your Referral Exposure
Potential Authority Asset Direction